Product Packaging Analysis

Product design is the primary factor that contributes to the value and success of a product. The design of products evokes both cognitive and sensory responses in the minds of consumers. However, in recent years, product packaging design has started to play an effective role in consumer preferences as much as product design.

There are many types of packaging that companies use to help them sell their products. The main functions of a package are: to protect the product, contain the product, advertise the product and inform the consumer.

Good packaging and quality product matching the price is generally to the advantage of the company. Good and attractive packaging of products creates a ready market for the company and helps to reduce advertising costs. Good packaging of the products has an impact on the purchasing preferences of the consumers as well as on the impulse buying decisions. Attractive packaginginfluences consumers' purchase preference and impulse. To be sustainable and remain operational in today's competitive market, companies must balance both the packaging and the quality of their products. This is also important for building consumers' trust and loyalty.

In short, product packaging is an important aspect of reflecting a company's brand image and is sometimes designed to convey high quality images while sometimes to indicate affordable price.

In the test, analysis, measurement and evaluation studies carried out in our organization, national and international standards and applicable legal regulations are complied with and reliable and impartial results are obtained. Among the numerous tests carried out in this context, there are also product packaging analysis services.