
In fact, what is called taste is an intricately intertwined set of taste, aroma chemicals, and texture or mouthfeel. Formulating food and drink involves more than one's sense of taste. Aroma mainly refers to the texture (mouthfeel) of foods. All of these factors contribute to the overall sensory experience of the consumer. In particular, aroma is strongly linked to taste. Taste can detect only five stimuli: salty, sweet, sour, bitter, and umami. Therefore, most of what consumers experience while eating is through the senses of smell, not taste. Aroma and taste are inseparable qualities of food, changing one affects the other. This effect is necessarily different from one consumer to the next.

Aromas play a central role in people's perception of food. That's why food scientists use chemical aromatics, essential oils, and botanical extracts to enhance the flavor of foods and beverages. However, many people today avoid such additives, which they dislike for their peculiar or bland taste. Most people believe that it is healthier to consume foods that contain fewer additives. But according to experts, such additives are the ingredients that make food and drinks taste so delicious. Flavors help compensate for the reduction in fat, sugar and salt in healthy foods and make them more appealing.
The three chemical senses in the oral and nasal cavities are olfactory, taste and trigeminal sensitivity (tingling, sharp, hot). Thanks to an integration process, these senses combine in the brain and form a perceptual object called taste. Food aroma is a combination of smell, taste and trigeminal sense. Studies have shown that the brain can compensate for the loss of taste with aroma. If the right amount of the right flavoring is added to a particular food, it is possible to trick the brain into perceiving that the food contains more fat, sugar or salt.
Today, flavors play an indispensable role in modern food production. The expression aroma comes from the ancient Greek, meaning spice.
Our organization also provides flavor analysis services in foods with its trained and expert staff and advanced technological equipment, among the numerous test, measurement, analysis and evaluation studies it provides for businesses in various sectors.
