Design and performance are important factors in a car. However, smell seems to be equally important. A systematic definition of odor has not been made. Researchers try to systematically identify odors and group them into 10 groups: fragrant, woody/resinous, fruity (non-citrus), chemical, minty, sweet, popcorn, lemon, pungent, and rotten. The sense of smell has the capacity to change human behavior and has incredible qualities. Fragrance plays a decisive role in many areas. The sense of smell affects 75 percent of all human emotions and plays a vital role in the formation of memory. According to research, the perception of innovation and luxury is important to those looking for a new vehicle, and that is why many showroom cars carry the scent of new leather and carpet. Adverse odors typical of the automobile industry include rubber, wax and paint.
Fragrances are fast becoming a new standard in the automobile industry. Fragrances play a vital role in the formation of the first impression, which is directly related to the purchase decision.
In the BMW GS 97014-4 standard, developed by BMW, a multinational vehicle manufacturer company headquartered in Germany, a test method for determining olfactory behavior is defined.
Fragrances convey the quality of materials used in the automotive industry and how the automaker processes them. The idea of using fragrance to influence consumer behavior has become a standard direction for the success of the automotive industry.
The new car smell comes from various automotive plastics, leathers, carpets, and seat cushions, and many people are drawn to it when making a purchase decision. The classic new car smell is a byproduct of a chemical process known as degassing. This odor emanates from many of the plastics and adhesives used in the interior of a modern car. These volatile organic compounds contain a range of chemicals such as acetaldehyde, benzene, formaldehyde, and styrene. While appealing to some people, it can also cause health problems for others.
Among the numerous test, measurement, analysis and evaluation studies it provides for businesses in various sectors, our organization also provides test services for the determination of olfactory behavior within the scope of BMW GS 97014-4 standard, with its trained and expert staff and advanced technological equipment.
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